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Evidence Guide: SIRRMRM010 - Plan product development

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SIRRMRM010 - Plan product development

What evidence can you provide to prove your understanding of each of the following citeria?

Research product development opportunities.

  1. Access and review organisational merchandise objectives and direction.
  2. Research and analyse the current marketplace and market trends to generate ideas for product development that align with organisational merchandise objectives and direction.
  3. Review competitor product offerings to identify opportunities and risks in relation to product development.
  4. Seek input from internal and external stakeholders to identify opportunities for product development and inform product concept.
  5. Review opportunities for product development and identify product development options.
Access and review organisational merchandise objectives and direction.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and analyse the current marketplace and market trends to generate ideas for product development that align with organisational merchandise objectives and direction.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review competitor product offerings to identify opportunities and risks in relation to product development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek input from internal and external stakeholders to identify opportunities for product development and inform product concept.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review opportunities for product development and identify product development options.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop product concept.

  1. Complete product development costings to determine commercial viability of product development options.
  2. Consider supply and sourcing arrangements to determine feasibility of product development.
  3. Undertake conceptual testing to determine market responsiveness.
  4. Document product concept and present to relevant stakeholders and make any required adjustments.
  5. Seek approval for final product concept.
Complete product development costings to determine commercial viability of product development options.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider supply and sourcing arrangements to determine feasibility of product development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake conceptual testing to determine market responsiveness.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document product concept and present to relevant stakeholders and make any required adjustments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval for final product concept.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan product development.

  1. Determine product range options, quantity and grading.
  2. Identify critical path and required resourcing for product development.
  3. Identify internal and external compliance requirements and undertake product development planning to ensure adherence.
  4. Identify potential product development and supply issues and plan contingency strategies.
  5. Plan product packaging and labelling needs and ensure compliance with packaging and labelling requirements.
  6. Document a detailed product design brief for supplier tendering purposes.
  7. Source supplier samples and provide feedback.
  8. Determine suitable supply arrangements that meet product design brief and compliance requirements.
  9. Ensure ethical and environmental sustainability of supply arrangements.
  10. Finalise product development brief and communicate to relevant personnel.
Determine product range options, quantity and grading.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify critical path and required resourcing for product development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify internal and external compliance requirements and undertake product development planning to ensure adherence.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential product development and supply issues and plan contingency strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan product packaging and labelling needs and ensure compliance with packaging and labelling requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document a detailed product design brief for supplier tendering purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Source supplier samples and provide feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine suitable supply arrangements that meet product design brief and compliance requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure ethical and environmental sustainability of supply arrangements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise product development brief and communicate to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review product performance.

  1. Review product sales performance and market receptiveness to determine product performance.
  2. Review product development costings against performance to determine commercial viability of product.
  3. Make recommendations for the continuation, alteration or deletion of product.
Review product sales performance and market receptiveness to determine product performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review product development costings against performance to determine commercial viability of product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations for the continuation, alteration or deletion of product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research product development opportunities.

1.1. Access and review organisational merchandise objectives and direction.

1.2. Research and analyse the current marketplace and market trends to generate ideas for product development that align with organisational merchandise objectives and direction.

1.3. Review competitor product offerings to identify opportunities and risks in relation to product development.

1.4. Seek input from internal and external stakeholders to identify opportunities for product development and inform product concept.

1.5. Review opportunities for product development and identify product development options.

2. Develop product concept.

2.1. Complete product development costings to determine commercial viability of product development options.

2.2. Consider supply and sourcing arrangements to determine feasibility of product development.

2.3. Undertake conceptual testing to determine market responsiveness.

2.4. Document product concept and present to relevant stakeholders and make any required adjustments.

2.5. Seek approval for final product concept.

3. Plan product development.

3.1. Determine product range options, quantity and grading.

3.2. Identify critical path and required resourcing for product development.

3.3. Identify internal and external compliance requirements and undertake product development planning to ensure adherence.

3.4. Identify potential product development and supply issues and plan contingency strategies.

3.5. Plan product packaging and labelling needs and ensure compliance with packaging and labelling requirements.

3.6. Document a detailed product design brief for supplier tendering purposes.

3.7. Source supplier samples and provide feedback.

3.8. Determine suitable supply arrangements that meet product design brief and compliance requirements.

3.9. Ensure ethical and environmental sustainability of supply arrangements.

3.10. Finalise product development brief and communicate to relevant personnel.

4. Review product performance.

4.1. Review product sales performance and market receptiveness to determine product performance.

4.2. Review product development costings against performance to determine commercial viability of product.

4.3. Make recommendations for the continuation, alteration or deletion of product.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research product development opportunities.

1.1. Access and review organisational merchandise objectives and direction.

1.2. Research and analyse the current marketplace and market trends to generate ideas for product development that align with organisational merchandise objectives and direction.

1.3. Review competitor product offerings to identify opportunities and risks in relation to product development.

1.4. Seek input from internal and external stakeholders to identify opportunities for product development and inform product concept.

1.5. Review opportunities for product development and identify product development options.

2. Develop product concept.

2.1. Complete product development costings to determine commercial viability of product development options.

2.2. Consider supply and sourcing arrangements to determine feasibility of product development.

2.3. Undertake conceptual testing to determine market responsiveness.

2.4. Document product concept and present to relevant stakeholders and make any required adjustments.

2.5. Seek approval for final product concept.

3. Plan product development.

3.1. Determine product range options, quantity and grading.

3.2. Identify critical path and required resourcing for product development.

3.3. Identify internal and external compliance requirements and undertake product development planning to ensure adherence.

3.4. Identify potential product development and supply issues and plan contingency strategies.

3.5. Plan product packaging and labelling needs and ensure compliance with packaging and labelling requirements.

3.6. Document a detailed product design brief for supplier tendering purposes.

3.7. Source supplier samples and provide feedback.

3.8. Determine suitable supply arrangements that meet product design brief and compliance requirements.

3.9. Ensure ethical and environmental sustainability of supply arrangements.

3.10. Finalise product development brief and communicate to relevant personnel.

4. Review product performance.

4.1. Review product sales performance and market receptiveness to determine product performance.

4.2. Review product development costings against performance to determine commercial viability of product.

4.3. Make recommendations for the continuation, alteration or deletion of product.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review the merchandise objectives and direction of one organisation and conduct target market research to identify product development opportunities. Use findings to create a product development concept for one product, that details:

risks

opportunities

benefits

commercial viability

supply arrangements

for the above product develop a product development design brief that details:

range size and options

grading

product costing

product and technical specifications

quantity

quality requirements

bill of materials

compliance requirements:

internal

external

resources

critical path and timeframes

supply arrangements

packaging and labelling

storage requirements

review product performance data to determine viability of product and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in the elements and performance criteria of this unit:

key legal and ethical compliance requirements and considerations as related to product development:

certification

packaging and labelling

safety

Australian standards

sustainability

ethical sourcing and supply

key stages of product development:

concept development

screening

planning

testing

producing

reviewing

key considerations in product development:

range size and options

critical path

current marketplace and market trends

target market

competitor activity

internal sources of feedback

external sources of feedback

product feasibility

waste minimisation

quality requirements

supply arrangements

freight and logistics

product and technical specifications

bill of materials

minimum order quantity

costings:

cost of materials

yield

production efficiencies

through-puts

packaging and labelling

storage requirements

technology

techniques for:

determining market receptiveness

determining product commercial viability

determining supply feasibility

determining product performance

common issues faced in product development and contingency strategies

role of, and sources of internal and external feedback in product design and development.